Digital Rights Platform for Athletes to Easily Endorse Brands in the Age of AI

Latest

A Growing Collection of Tools and Services Against Deepfakes

A Growing Collection of Tools and Services Against Deepfakes

While building out the Colossea service, I was researching statistics around Right of Publicity violations. These statistics are important figures for making the case in favor of the Defense side of our business. Colossea lets athletes utilize their right of publicity to endorse brands that they aspire to or at

The Boring? Legal Context to Athletes' Self-Marketing Rights

The Boring? Legal Context to Athletes' Self-Marketing Rights

A Brief Overview of A.I. Tools to Copy Athletes' Media Assets into Brands' Content

A Brief Overview of A.I. Tools to Copy Athletes' Media Assets into Brands' Content

Self-Marketing 101: How to Increase Your Marketing Value as an Athlete

Self-Marketing 101: How to Increase Your Marketing Value as an Athlete

Marketing

Self-Marketing 101: How to Increase Your Marketing Value as an Athlete

Self-Marketing 101: How to Increase Your Marketing Value as an Athlete

As an athlete with ambition, if you're in the game to make it big, not just on the field but off it too, then self-marketing is your ticket to the big(ger) leagues. The world loves a star, but in today's digital age, talent alone won&

Legal

A Growing Collection of Tools and Services Against Deepfakes

A Growing Collection of Tools and Services Against Deepfakes

While building out the Colossea service, I was researching statistics around Right of Publicity violations. These statistics are important figures for making the case in favor of the Defense side of our business. Colossea lets athletes utilize their right of publicity to endorse brands that they aspire to or at

The Boring? Legal Context to Athletes' Self-Marketing Rights

The Boring? Legal Context to Athletes' Self-Marketing Rights

Technology

A Brief Overview of A.I. Tools to Copy Athletes' Media Assets into Brands' Content

A Brief Overview of A.I. Tools to Copy Athletes' Media Assets into Brands' Content

..or in other words: Create athlete-endorsed deepfakes. Colossea is meant for brands to discover athletes that are suitable for their marketing content and then use these athletes' pre-recorded media assets to copy into, e.g., a video. Athlete sanction this through the contractual agreement with Colossea, and then benefit